Chỉ dẫn cách viết IELTS writing task 2
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?
Today, with significant increase of the number of producers for various goods, not only do buyers have difficulty choosingfavorable products but also competition between producers to persuade consumers has been become hard and serious. Therefore advertisement play a key role in today’s marketing so that some people believe that power of advertisement is the major incentive for marked growth of buying popular consumer productsand necessary needs of buyers is not very important. I agree with this opinion to some extent but I think the main reason for these increase of sale is people’s necessity not advertisement.
On the one hand, producers apply various methods to market their products for consumers. These days, if you see carefully around yourself, you will face tempting advertising slogan on billboard on streets, on different types of media that surround you and want to induce you to choose their goods. Companies spend a great deal of money advertisingthe products so that they use celebrity and famous people to bring their favors into their stories. These methods have been successful in some cases especially for affluent people who want to be in fashion and able to afford the luxurious goods such as house, cars and jewelry. So this success is held in a limited circle.
On the other hand, intensive growth of sales of people’smain consumer products is as a result of increasing their needs to them. The role of advertisement in this area is confined to help buyer choose the best products and not persuade them to buy unnecessary goods. When it comes to vital goods of living,people whether rich or poor do not pay attention to advertising messages that how much or many of these goods they buy.
In conclusion, I think that is true the power of advertisement can make people buy their products but this power is limited to rich people and also unnecessary consumer goods so that the real needs of the society dictate the rate of sales.